Follow APA Style when creating citations and references for this assignment. Your Part 1 response must be at least two pages in length. What does BMW do well to target each of these groups, and what could it do better? Within your response, include the process of segmentation. Within the case, several clearly different target markets are identified. How could data analytics be used to research the consumer in order to ensure a strong understanding of overall business and marketing outcomes at BMW? How does this process assist the marketing team at BMW? Identify the steps and the application to BMW. This assignment will be comprised of two parts one part will ask you to respond to questions, and the other will require you to complete a case analysis.Įvaluate this case, and respond to each of the following questions using both theory and practical managerial thinking.Įxamine and apply the consumer-buying process for BMW. ![]() This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.įor this unit, review the “Marketing Excellence: BMW†case study on pp. Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses.
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